| Company |  Local.com (NASDAQ: LOCM) attracts approximately 10 million visitors each month seeking information on local businesses, products, services, people and jobs. Powered by the company's patent-pending Keyword DNATM and local web indexing technologies, Local.com provides users with targeted local search results, including special offers from local businesses, user reviews, local businesses' Web site links, maps and driving directions. Businesses can advertise on Local.com with subscription, pay-per-click, banner and pay-per-call ad products. The site's mobile service, Local Mobile provides local search results via mobile phones and devices.
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| Partners |
Local.com's Advertiser network includes Citysearch, Superpages.com and Yahoo!, Rent.com and Business.com. Insider Pages merchant reviews and Pay Per Phone Call advertising listings appear in Local.com search results. ShopLocal.com provides Local.com with local business results and circular content. OpenTable.com provides Local.com with enhanced restaurant information and online reservation links.Ingenio provides its pay-per-call listings to Local.com.
Judy's Book provides reviews and local blogging capabilities to Local.com.Expedia powers Local.com's online booking capabilities and travel content.Citysearch provides business profile data, reviews and coupons to Local.com.Yelp provides reviews and ratings to Local.com.Local.com partners with White Directory Publishers to sell display advertising inventory.
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| Advertising | Local PromoteTM: Enhanced business profile service that provides businesses with the ability to create and update data rich business profiles that are automatically distributed throughout the Local.com network, which attracts approximately 10 million visitors per month.
Local VerifiedTM: Subscription based advertising program that guarantees businesses get preferred placement at the top of Local.com search results in a specified category and region.
Targeted Banner Ad Units
Cost-Per-Click (CPC): CPC ads are served based upon bid price and are served on our results pages by specific categories and keywords. Ads are delivered throughout the search results and all ad locations are optimized for maximum traffic.
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| Mobile | Local Mobile (mobile.local.com): Enables access to local search results based on a simple what and where search, along with business profile pages including mapping and driving directions. Users can also send listings to mobile phones or devices via SMS. |
| Headquarters | Irvine, Calif. |
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| Timeline |
| 2008 |
Local.com announces sales partnership with White Directory Publishers.
Local.com partners with Yelp to provide reviews and ratings.
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| 2007 |
Local.com acquires PremierGuide.
Local.com secures patent for ad-supported 411 and location-based search.
Local.com introduces Local MobileTM.
Local.com launches Local Verified, an advertising program that offers businesses preferred placement in search results.
Local.com launches Local Promote Basic, a free online listing service.
Local.com and Idearc Media sign distribution agreement.
Local.com announces $8 million financing.
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| 2006 |
Local.com partners with Judy's Book to provide reviews and local blogging capabilties.
Local.com receives pay-per-call listings from Ingenio.
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| 2005 |
Local.com adds Insider Pages Pay Per Phone Call Advertisers and Merchant Reviews.
Local.com Chooses Looksmart to power Local.com Page Saving and Archiving System.
ShopLocal partners with Local.com to provide select business listings and shopping circulars.
Interchange Corporation launches Local.com.
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| Last Update: 09/12/08 |
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