Looking for a new car used to mean spending the day hitting dealership row, encountering one dealer after another. Those days are vanishing. Nearly 90 percent of today's car buyers hit the Internet first, and dealers encounter prospective buyers who are already well informed. As such, car buyers are savvy and more aggressive, often helping put them in the driver's seat in more ways than one. Highly consumer-centric automotive portals are to thank for this metamorphosis. More...

In the world of interactive marketing, everything changes. With so much information to divulge, it's important to stay on top of what really matters to consumers. In October 2008, TMP Directional Marketing (TMPDM), a local search marketing agency, announced the findings of its second annual Local Search Usage Study. The study, conducted by comScore, confirms shoppers still use a variety of online and offline directional media resources to find local business information. More...