On average, small businesses receive 24 sales calls each month from someone trying to sell them advertising or marketing services. In many cases these sales reps make lofty or misleading claims. As a result, business owners don’t know which marketing providers they can trust. This is why we created the LSA Certification program.
LSA Certification is intended to foster trust between advertisers (buyers) and marketing providers (sellers) by evaluating the business practices of these providers. Based on industry best practices, our robust review process for LSA Certification examines the following business practices:
Sales practices and representations made to prospective clients
- Service standards and accountability
- Hiring and training practices
- Service agreements and contracts
- Security and privacy of information
If you have any questions about how the program works or want to get involved, please fill out the form below.