News

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Results 1 - 10 of 640
  • Mar 24

    Daily News: Facebook & Local Search, YP’s ‘Blended’ Approach, Future of Creative Directors

    Posted: 03/24/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Inches Closer to Something That Looks Like Local Search (March 24, 2017) LSA Insider: “Facebook has all the pieces, including a massive trove of reviews and its social graph, to create a very...

  • Mar 24

    YP’s New ‘Blended’ Media Approach Puts New Emphasis on Print

    Posted: 03/24/2017

    Contributed by:Greg Sterling

    Recently YP released data that during and following the recent huge and sustained power outage in Michigan it saw a massive spike in internet and print lookups, measured by call tracking. The company said that “contractors in Southeast Michigan with print and digital marketing solutions experienced a 369% increase in leads on the day of...

  • Mar 24

    Facebook Inches Closer to Something That Looks Like Local Search

    Posted: 03/24/2017

    Contributed by:Greg Sterling

    Yesterday TechCrunch wrote about the test of an “enhanced local search feature” on Facebook. It’s an expanded version of Nearby Places: e.g., “coffee nearby.” It’s difficult to tell precisely what’s new here. However TechCrunch says the following: it’s “a list of relevant businesses, along with their ratings on Facebook, a map, as well as which...

  • Mar 23

    Daily News: Media Usage Study, Location Sharing on Google Maps, ReachLocal Gets LSA Certified

    Posted: 03/23/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 72% Turn to Digital Channels When Ready to Buy (March 23, 2017) LSA Insider: “When ready to buy, consumers are increasingly turning to digital media for that final push.” What Google Maps’ Location...

  • Mar 23

    Study: 72% Turn to Digital Channels When Ready to Buy

    Posted: 03/23/2017

    Contributed by:Joe Morsello

    The consumer purchase journey is a path of twists and turns. Consumers jump between online and offline channels to find, research and eventually purchase from a local business. And when ready to buy, consumers are increasingly turning to digital media for that final push. According to a new LSA study, 27% of consumers turn to...

  • Mar 22

    Daily News: Local Media Tracking Study, Digital Capturing Spend, Advertisers Are Digitally Stagnant

    Posted: 03/22/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Report: 2016 Local Media Tracking Study (Top-Line Results) (March 22, 2017) LSA: “In this top-line summary report, you will see national trends (2014-2016) as it relates to consumer media usage for finding local business...

  • Mar 22

    Local Advertisers Don’t Have Time to Discover Co-op Ad Opportunity

    Posted: 03/22/2017

    Contributed by:Tim Brennan

    I’ve had the good fortune to travel to new markets for 4-legged sales calls to non-advertisers with newspaper clients. In one case, of the 8 preset appointments we struck unused co-op funding in each and every location…it was really like shooting fish in a barrel. In each case, the business owner simply had no time...

  • Mar 21

    Daily News: Managing Local Citations, Adobe Offers New AdTech Solution, YP’s ‘Blended’ Model

    Posted: 03/21/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Citations Make the World Go ’Round: Getting Found Locally Online (March 21, 2017) LSA Insider: “Managing online citations is difficult but extremely important for better local SEO.” Adobe launches its Advertising Cloud to manage...

  • Mar 21

    Citations Make the World Go ’Round: Getting Found Locally Online

    Posted: 03/21/2017

    Contributed by:Bernadette Coleman

    Imagine a business, any business, that’s out there in the world. This includes the sole proprietor, the small to medium-sized business (SMB), or one of thousands of locations that make up the body of a major brand. In each situation, the most important thing is getting found locally online by consumers that want to buy their...

  • Mar 20

    Daily News: Wasted Time on Prospecting, More Spend on Facebook, In-Store Personalization

    Posted: 03/20/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Over Half of Sales Time Is Wasted on Unproductive Prospecting (March 20, 2017) LSA Insider: “Recent LSA webinar talked about just how much time is wasted on ineffective prospecting and provided some tips for...