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Results 1 - 10 of 703
  • Apr 28

    Daily News: Local to “Eat” Mobile, Recaps from #LSS2017, Mobile Now Over 50% of Digital Spend

    Posted: 04/28/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Will ‘Local’ Eat Mobile Advertising? (April 28, 2017) LSA Insider: “Definitions of local that have been used in the past, as the basis of forecasts or estimates of future digital ad spending, are outdated.”...

  • Apr 28

    Will ‘Local’ Eat Mobile Advertising?

    Posted: 04/28/2017

    Contributed by:Greg Sterling

    The IAB 2016 ad spending report released earlier this week, showing that mobile ad spending in the US had overtaken PC digital advertising, surprised many people. And despite the fact that mobile ad revenues have now crossed 50%, many brands and enterprises are still “trying to figure mobile out.” If ad spend and time spent...

  • Apr 27

    #LSS2017: Trends & Predictions from Leading Voices in Local Search

    Posted: 04/27/2017

    Contributed by:Joe Morsello

    Which trends and products will separate winners from losers in the local market? A panel of experts at Rio SEO’s Local Search Summit, provided some insights, perspective and takeaways for the online-to-offline local challenge. Greg Sterling, Local Search Association Greg opened the presentations with a comprehensive view of consumer behavior. Customers navigate a fragmented and...

  • Apr 27

    #LSS2017: Forrester Provides a View of the ‘Post-Digital Marketer’

    Posted: 04/27/2017

    Contributed by:Joe Morsello

    Empowered customers believe they deserve a certain experience from a brand. The boundary between physical and digital is irrelevant to customers, as intelligent agents like Siri, Amazon Alexa, and Cortana are changing the way people find information and things near them. Collin Coburn, analyst at Forrester Research, explored the “post-digital marketer” at Rio SEO’s Local...

  • Apr 27

    Mobile Ad Spending Crosses 50% Threshold: $37 Billion in 2016

    Posted: 04/27/2017

    Contributed by:Greg Sterling

    Two years ago mobile search surpassed query volume on the desktop. Yesterday, the IAB announced that mobile ad revenue had finally passed desktop digital revenue. Total US digital ad spending was $72.5 billion in 2016, compared with $59.6 billion a year ago. Mobile revenue was 51% of the total and 53% in Q4. In real...

  • Apr 27

    #LSS2017: LSA’s Sterling Says Local Brands Must ‘Be the Answer’ in Search

    Posted: 04/27/2017

    Contributed by:Joe Morsello

    Last night Greg Sterling kicked off the 2017 Local Search Summit (Rio SEO’s client event) by exploring the past, present and future of search. From the first connected computer at UCLA in 1969 to artificial intelligence, voice search, virtual assistants and more, Greg’s talk covered almost 50 years of digital developments. He started with a...

  • Apr 26

    Daily News: Top Digital Media for Local Discovery, Best Clients for Co-op, ‘Best’ Filter Invades Local Pack

    Posted: 04/26/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Search, Websites, Social Are Top Digital Media for Local Discovery (April 26, 2017) LSA Insider: “80% of consumers have used a search engine in the past week to find local business info –...

  • Apr 26

    Which SMB Clients Are the Best Co-op Advertising Prospects?

    Posted: 04/26/2017

    Contributed by:Tim Brennan

    Some small and medium-sized businesses (SMBs) are better prospects for co-op advertising than others. In determining which clients have the biggest co-op opportunity, there are several key factors you MUST focus on to determine your best prospects: Local businesses: Identify the “mom and pop” stores in your area. They will often benefit the most from co-op...

  • Apr 26

    Study: Search, Websites, Social Are Top Digital Media for Local Discovery

    Posted: 04/26/2017

    Contributed by:Joe Morsello

    Consumers are increasingly using digital media to find, engage with and eventually buy from a local business. When looking specifically at digital media, search engines are a clear favorite among consumers for local discovery (no surprise there). According to new LSA data, 80% of consumers have used a search engine in the past week to...

  • Apr 25

    Daily News: Why Web Accessibility Matters, Internet Users Prefer Search, 4 Ways Brands Are Losing Traffic

    Posted: 04/25/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Why Website Accessibility Matters & How You Can Sell It to Clients (April 25, 2017) LSA Insider: “Website accessibility is merely the measure of how accessible your website and its content is for various...