News

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Results 1 - 10 of 586
  • Feb 21

    Daily News: The Whole “Local” Story at LSA17, Brand Loyalty & Trust, Local Authority on Google

    Posted: 02/21/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Everyone’s Talking Local, LSA17 Will Tell the Whole Story (February 21, 2017) LSA Insider: “There’s lots of talk about location these days, but most of the discussions only tell part of the story.” Money...

  • Feb 21

    Everyone’s Talking Local, LSA17 Will Tell the Whole Story

    Posted: 02/21/2017

    Contributed by:LSA Editors

    There’s lots of talk about location these days. Headlines from trade publications are littered with references to “location” or “location-based.” Most of these articles only tell part of the story. It’s the same with conferences. Location has made it on to the agendas of a lot of events; however these discussions often just scratch the...

  • Feb 20

    Daily News: SMB Issues with AdWords, Bridging Online & Offline with VR, Digital Users in U.S.

    Posted: 02/20/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Local Businesses Bungle Their SEM Campaigns and Blame AdWords (February 20, 2017) LSA Insider: “73% of SMBs told Manta that AdWords hadn’t performed at all or had under-performed.” How Can Virtual Reality Bridge Online-To-Offline...

  • Feb 20

    Local Businesses Bungle Their SEM Campaigns and Blame AdWords

    Posted: 02/20/2017

    Contributed by:Greg Sterling

    Manta recently released a report on search marketing for small businesses. It contained a very interesting survey finding that we featured in our most recent “Chart of the Week.” According to “613 small business owners who use Google AdWords” surveyed, “40 percent . . . stated that their use of AdWords hadn’t directly yielded any...

  • Feb 17

    Daily News: Why Apply for LSA Certification, Buy on Google Home, One Way Paper Beats Digital

    Posted: 02/17/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Why Your Company Should Apply for LSA Certification (Webinar 2.23.17) (February 17, 2017) LSA Insider: “Come learn more about LSA Certification and the importance it has for SMB marketing providers.” New Hires at Lyft,...

  • Feb 17

    Why Your Company Should Apply for LSA Certification (Webinar 2.23.17)

    Posted: 02/17/2017

    Contributed by:Joe Morsello

    Please join the LSA for an exclusive webinar presentation Thursday, February 23 from 2:00 pm – 3:00 pm ET. According to a new LSA survey, 80% of SMBs said a program that certifies ethics and business practices would impact their choice in a marketing provider. In other words, SMBs want help in finding marketing partners...

  • Feb 16

    Daily News: Multi-Location Mobile Strategies, Localizing with Co-op, 5 Location Influencers

    Posted: 02/16/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Picking a Multi-Location Mobile Strategy: Distributed, Centralized or Hybrid? (February 16, 2017) LSA Insider: “80% of social media consumer engagements with a brand take place on local pages and only 20% on corporate pages.”...

  • Feb 16

    How to Localize National Brand Campaigns with Co-op Advertising

    Posted: 02/16/2017

    Contributed by:Tim Brennan

    One of my favorite co-op advertising clients over the years focused on the brand promotion aspect of the advertising sale first and foremost with a nod toward the potential reimbursement under the co-op guidelines. Her approach in the local market was that the dealer should advertise the branded promotions through local media to capitalize on...

  • Feb 16

    Multi-Location Brand Strategies: Distributed, Centralized or Hybrid?

    Posted: 02/16/2017

    Contributed by:Joe Morsello

    Digital channels are impacting at least $2 trillion in offline revenues according to Deloitte. Those include search, social media and reviews among others. Numerous studies and data consistently show that localized content or messaging are more effective than generic brand messaging. For example, MomentFeed customer data show that 80% of social media consumer engagements with...

  • Feb 15

    Daily News: Harnessing “Social Proof,” Customer Experience is Top Priority, Ad Blocking Estimates

    Posted: 02/15/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How to Harness the Power of ‘Social Proof’ for Your Clients (February 15, 2017) LSA Insider: “Social proof is when a person does not know how to act in a certain situation and watches...