News

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Results 1 - 10 of 1008
  • Dec 12

    Daily News: SMB Optimism Highest Since 1983, Facebook Local Search, SMB View of Cloud-Based Tech

    Posted: 12/12/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Optimism Among U.S. Small Businesses Jumps to Highest Since 1983 (December 12, 2017) Bloomberg: “Index rose by 3.7 points to 107.5 (est. 104), highest in monthly data back to 1986; highest since 3Q 1983...

  • Dec 11

    #CloudSummit: Small Business Perspectives on Cloud-Based Tech

    Posted: 12/11/2017

    Contributed by:Charles Laughlin

    In preparation for last week’s SMB Cloud Adoption Summit in San Francisco, we interviewed a handful of small-businesses owners to ask them about their use of cloud software to run their businesses. The idea was to provide an SMB voice to the event, as well as to bring to live some of the themes uncovered...

  • Dec 11

    Daily News: 2017 Cloud Summit Insights, Marketers Pick Social Over Email, Audience Data Investing

    Posted: 12/11/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Recaps from the 2017 SMB Cloud Summit (December 11, 2017) LSA Insider: “Last week at LSA’s SMB Cloud Summit, speakers explored the future of the SMB market, discussing everything from machine learning to SaaS.”...

  • Dec 11

    #CloudSummit: Machine Learning & AI’s Impact on SMB Marketing

    Posted: 12/11/2017

    Contributed by:Ben Barney

    “If you don’t have a Machine Learning and AI slide in your investor deck, you are not getting funded,” SurePath Capital’s Mark McLeod told the SMB Cloud Summit audience last week, slightly tongue-in-cheek. Earlier in the day there was a discussion of how machine learning and AI would potentially impact the SMB marketing ecosystem. The...

  • Dec 11

    #CloudSummit: 4 Tactics for Winning in the SMB SaaS Space

    Posted: 12/11/2017

    Contributed by:Tehsin Daya

    Last week Kris Barton, Chief Product Officer for USA Today Networks and ReachLocal (a wholly owned subsidiary of Gannett), shared lessons learned at LSA’s 2017 SMB Cloud Summit regarding the SMB view of SaaS, media tactics, and other observations in serving a 15,000 plus SMB customer base. Looking at the SMB market’s evolution from a...

  • Dec 11

    #CloudSummit: GoDaddy Expanding Product Portfolio with Cloud-Tech

    Posted: 12/11/2017

    Contributed by:Ryan Fawcett

    At the 2017 SMB Cloud Summit, GoDaddy’s SVP of Productivity, Irana Wasti, had an insightful conversation with Local Search Association’s VP of Strategy and Insights, Greg Sterling about the small business ecosystem. Specifically, they talked about the impact of mobile productivity applications on the SMB market and what GoDaddy is doing in this area. GoDaddy continues...

  • Dec 08

    Data: The Resources SMBs Use to Make Tech Purchase Decisions

    Posted: 12/08/2017

    Contributed by:Greg Sterling

    There were a number of data-rich presentations at LSA’s Cloud Adoption Summit yesterday. Among them was a presentation by Bredin CEO Stu Richards. Of particular interest to me was a slide on the resources and information that SMBs (under 20 headcount) rely upon in making cloud application buying decisions. The question being asked is: “How likely are...

  • Dec 08

    #CloudSummit: How to Use Net Promoter Scores to Improve the Customer Experience

    Posted: 12/08/2017

    Contributed by:Kelly Thomas Nojaim

    As a company selling to SMBs, if you’re not paying attention to your Net Promoter Score (NPS), then you’re missing on a critical lever to manage churn.  Dan Slagen, CMO of Alignable, walked through case studies yesterday at the LSA’s SMB Cloud Summit, showing how some companies have figured out how to actively use NPS...

  • Dec 07

    #CloudSummit: Cisco Explains How to Sell & Market SMB Cloud Services

    Posted: 12/07/2017

    Contributed by:Matt Matergia

    Kicking off the LSA’s first SMB Cloud Summit, Jen Allen, who is the Go To Market Lead for the SMB Segment at Cisco, discussed the insights and findings from her research at Cisco on how to sell and market cloud-managed services to small businesses. The Evolving SMB Market SMB is a large segment that Jenn...

  • Dec 07

    #CloudSummit: SMB SaaS Disruption Comparable to Mobile’s Impact on Local Search

    Posted: 12/07/2017

    Contributed by:Joe Morsello

    This morning in San Francisco at the SMB Cloud Summit, industry veteran and LSA Tech Adoption Index advisor Neal Polachek presented a forecast for the SMB software-as-a-service (SaaS) sector. One of the biggest takeaways was that SaaS adoption will be as potentially disruptive to the SMB market as smartphones were to local search. He started his discussion simply describing...