News

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Results 1 - 10 of 947
  • Oct 19

    Daily News: Machine Directed Discovery, Amazon Advertising Patent, Tracking Location via Apps

    Posted: 10/19/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. So Long Local Search — Hello Machine-Directed Discovery (October 19, 2017) Street Fight: “Autonomous cars, artificial intelligence and voice commands are all transforming search into something we can only begin to imagine.” Amazon Patent...

  • Oct 18

    Daily News: Grocery Store Visits, Google Elevates Local Marketing, Importance of Measurement Tools

    Posted: 10/18/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 96 Percent Of Consumers Who Visit A Grocery Store Make At Least One CPG Purchase (October 18, 2017) GeoMarketing: “91 percent do the same at a drug store, according to a new insights from...

  • Oct 17

    SIINDA Conf: 10,000 Americans Will Turn 65 Everyday until 2030

    Posted: 10/17/2017

    Contributed by:Joe Morsello

    The small and medium-sized business (SMB) market is undergoing a technological and generational shift. From the management of basic business operations (accounting, payments, marketing, etc.) to the way consumers make purchases decisions, digital media and technology has completely transformed commerce. While online shopping is still only a small fraction of purchases (~10%), the influence of...

  • Oct 16

    Daily News: Fake Listings, Brands Using Hyperlocal Targeting, Mobile Dominates Internet Ad Spend

    Posted: 10/16/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Fake Listings: Is In-N-Out Burger Hosting A NYC Pop-Up Event? (October 16, 2017) GeoMarketing: “A mysterious group created a Facebook Event page saying the West Coast chain In-N-Out Burger is giving out free burgers...

  • Oct 13

    Local Guides: Google’s 50 Million ‘Feet on the Street’

    Posted: 10/13/2017

    Contributed by:Greg Sterling

    This week Google held its second annual Local Guides Summit, bringing the top contributing Guides from around the world to San Francisco. There were 150 attendees from 62 countries, which was apparently double the number from last year (the inaugural year). The number of Local Guides has grown 10X from last year. I was told there were 5 million...

  • Oct 13

    Daily News: GMB Fraudsters, Digital Ads to See Q3 Growth, Foot Traffic to Coffee Shops Rise ~2%

    Posted: 10/13/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Should Do More to Shut Down GMB and Local Listings Fraudsters (October 13, 2017) LSA Insider: “Google does some policing of fraudsters and unethical marketing firms preying on small business owners — but...

  • Oct 13

    Google Should Do More to Shut Down GMB and Local Listings Fraudsters

    Posted: 10/13/2017

    Contributed by:Greg Sterling

    Google does some policing of fraudsters and unethical marketing firms preying on small business owners — but it probably doesn’t do enough. Roughly once or twice a week I receive a call (with a US caller ID number) that features a recording telling me my Google My Business listing is expiring, inaccurate or some other claim...

  • Oct 12

    Daily News: Co-op Obstacles for Marketers, Audience-Based Media Planning, Collecting Location Data

    Posted: 10/12/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Marketers Struggle to Show Client-Specific Co-op Ad Opportunity (October 12, 2017) LSA Insider: “According to a new LSA survey, 42% of marketers said the biggest challenge with co-op is ‘showing a client the specific...

  • Oct 12

    Marketers Struggle to Show Client-Specific Co-op Ad Opportunity

    Posted: 10/12/2017

    Contributed by:Joe Morsello

    With co-op advertising, most local retailers and SMBs don’t have the time to access co-op program information, get prior approvals, create and deliver ads, send claim documentation, etc. This is where local marketing and media sellers come in. But why is an estimated $35 billion in co-op left unused each year? According to a new...

  • Oct 11

    Daily News: Acting on Attribution Insights, Location Data Case Study, Yelp Sells Eat24 to GrubHub

    Posted: 10/11/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 70% of Marketers Don’t Know What To Do with Attribution Insights (October 11, 2017) LSA Insider: “While marketers are engaging in attribution efforts, it appears these efforts are extremely variable, and the implications...