News

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  • Apr 20

    Daily News: 100M Amazon Prime Members, Google’s Search Algorithm Update, Democratizing Data

    Posted: 04/20/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Amazon: 100M Prime Members, More than 300K SMBs Selling on Platform (April 20, 2018) LSA Insider: “Prime may be the most successful loyalty program ever devised. It has resulted in higher spending and greater...

  • Apr 20

    Weekly News: Consumers & Voice Services, Store Visits & Ad Impressions, Google’s Outstream Ads

    Posted: 04/20/2018

    Contributed by:Courtney Dobson

    Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Is voice search set to become the next frontier? (April 12, 2018) The Next Web: “SEO is no longer just about links and keywords and is in need...

  • Apr 20

    Amazon: 100M Prime Members, More than 300K SMBs Selling on Platform

    Posted: 04/20/2018

    Contributed by:Greg Sterling

    Now widely reported, Amazon for the first time disclosed how many Prime members it has around the world — more than 100 million. It didn’t provide a regional breakdown but third party estimates suggest the bulk of Prime subscribers are in North America. The number was presented in a shareholder letter (.pdf) filed with the Securities and Exchange Commission:...

  • Apr 19

    Daily News: Voice Search Users & Purchases, Google’s Outstream Ads, The Email Comfort Zone

    Posted: 04/19/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 71% of voice searchers don’t make purchases (April 19, 2018) Mobile Marketer: “Despite the rise of voice-enabled devices in U.S., consumer habits don’t change overnight, and many people still don’t find much added...

  • Apr 18

    Daily News: Star-Review Improvement & Leads, Advancing Voice Services, Google’s Direct Answers

    Posted: 04/18/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. A 1.5 Star-Review Improvement Equals 13K More Leads in Study (April 18, 2018) LSA Insider: “Reviews used to be a “nice to have.” But that was years ago when people assumed they only applied...

  • Apr 18

    A 1.5 Star-Review Improvement Equals 13K More Leads in Study

    Posted: 04/18/2018

    Contributed by:Greg Sterling

    Reviews used to be a “nice to have.” But that was years ago when people assumed they only applied to a few local categories, like restaurants or hotels. Now they’re mandatory for everyone. Enlightened companies large and small have long been attuned to the value of reviews for multiple reasons. They offer an important customer feedback...

  • Apr 18

    Study: 53% More Store Visits from Viewable Ads vs. Non-Viewable Ads

    Posted: 04/18/2018

    Contributed by:Joe Morsello

    Viewability has shifted how marketers assess digital ad campaign success and many advertisers are shifting focus away from impression-served to impression-viewed models. Advertisers are seeking more transparency around if an ad is viewed or not. The IAB defines these viewable ad impressions as, “an ad which appears at least 50% on screen for more than...

  • Apr 17

    Daily News: Local Conversations & Crisis Management, Facebook’s ‘Loyalty Prediction’ Tool

    Posted: 04/17/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. LSA18: The Starbucks Snafu & the Art of Local Conversation Management (April 17, 2018) LSA Insider: “One of the hallmarks of the post-2016 election marketing environment is the polarization and politicization of everything.” PlaceIQ...

  • Apr 17

    LSA18: The Starbucks Snafu & the Art of Local Conversation Management

    Posted: 04/17/2018

    Contributed by:Greg Sterling

    One of the hallmarks of the post-2016 election marketing environment is the polarization and politicization of everything. Just the latest example of this is the recent mishap involving the arrest of two black men at a Starbucks in Philadelphia who were allegedly “trespassing.” The local store manager called the police on the men, who were waiting...

  • Apr 16

    Daily News: Consumer’s ‘Hierarchy of Needs’, Informative Content, Rewarded Video Advertising

    Posted: 04/16/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Understanding Today’s ‘Hierarchy of Needs’ Among Consumers (April 16, 2018) LSA Insider: “Consumer behaviors have shifted greatly over the last few years to an online-to-offline or omni-channel experience, leaving brands in the dark...