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  • Feb 19

    Daily News: Small Business IT Spending, Facebook Ads Deep Targeting, SEO Writing in 2018

    Posted: 02/19/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Global Small Business IT Spending to Top $186 Billion in 2018 (February 19, 2018) LSA Insider: “A new forecast from technology research firm IDC, projects that SMB IT spending will hit $600 billion in...

  • Feb 19

    Global Small Business IT Spending to Top $186 Billion in 2018

    Posted: 02/19/2018

    Contributed by:Neal Polachek

    A new forecast from technology research firm IDC, projects that SMB IT spending will hit $600 billion in 2018 and reach nearly $700 billion by 2021 – growing at nearly 5% a year. According to the press release announcing the forecast, IDC divides the SMB market into two buckets: mid-sized and small. Mid-sized businesses (with employee size ranging from 101-999) will spend more than $400...

  • Feb 16

    Daily News: The Death of Facebook Organic Reach, Mobile Location Data, E-Commerce Myths

    Posted: 02/16/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: The Death of Facebook Organic Reach & What It Means for Multi-Location Brands (February 16, 2018) LSA Insider: “In a recent webinar, SOCi CRO Warren Kay explained that “likes” are now less of...

  • Feb 16

    Weekly News: SMBs and SEO, Voice-Connected Consumers, Location Intelligence Report

    Posted: 02/16/2018

    Contributed by:Courtney Dobson

    Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary 2018 Prediction: Map Listings Will Drive the Future of Local Search (February 12, 2018) LSA Insider: “As proximity continues to narrow and the use of mobile search on...

  • Feb 16

    Replay: The Death of Facebook Organic Reach & What It Means for Multi-Location Brands

    Posted: 02/16/2018

    Contributed by:Joe Morsello

    Earlier this year Facebook announced a major change to the News Feed, reducing the visibility of organic content. The update prioritizes posts from friends and family over brands. In addition, the change prioritizes posts “that spark conversations and inspire meaningful interactions between people.” In a recent webinar, SOCi CRO Warren Kay explained that “likes” are now less...

  • Feb 15

    Daily News: LSA’s Location Intelligence Report, Mobile Page Speed, Digital Advertising Trends

    Posted: 02/15/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Introducing LSA Market Landscape Reports: Location Intelligence (February 15, 2018) LSA Insider: “The intention of these reports is to offer LSA members and the broader local ecosystem audience an overview of the market segment,...

  • Feb 15

    Introducing LSA Market Landscape Reports: Location Intelligence

    Posted: 02/15/2018

    Contributed by:Greg Sterling

    Yesterday we released the first of what we intend to be a series of Market Landscape reports on different technology tools and services. The first is on location intelligence providers. The intention of these reports is to offer LSA members and the broader local ecosystem audience an overview of the market segment, profile the major vendors and offer questions...

  • Feb 15

    Will Small Business Optimism Boost Cloud Tech, SaaS Adoption?

    Posted: 02/15/2018

    Contributed by:Neal Polachek

    New data from the National Federation of Independent Businesses (NFIB) suggests small and medium sized businesses are optimistic about the state of the business climate. One key challenge SMBs face is finding qualified and skilled employees and with a tight labor market this is unlikely to change. The January Small Business Optimism Index jumped two points...

  • Feb 14

    Daily News: Functional Content Strategies, SEO and Link Building, Video Viewing on Mobile Devices

    Posted: 02/14/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Over Half of Consumers Prefer to Shop In-store to ‘Interact with Products’ (February 14, 2018) LSA Insider: “Although an increasing number of consumers are beginning to purchase items online regularly, the in-store experience...

  • Feb 14

    Study: Over Half of Consumers Prefer to Shop In-store to ‘Interact with Products’

    Posted: 02/14/2018

    Contributed by:Courtney Dobson

    Although an increasing number of consumers are beginning to purchase items online regularly, the in-store experience still has its benefits in the eyes of customers. Understanding the when, where and why consumers purchase is crucial in building effective brand and SMB experiences. According to a recent report, the top reason consumers preferred to shop in-store...