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  • Jun 15

    Daily News: Amazon Marketing Services, Google Assistant’s Duplex, Marketers & Mobile Users

    Posted: 06/15/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Report: 52% of millennials want retailers to mirror their values (June 15, 2018) Marketing Land: “The big takeaway from a new report by Euclid is that retail success strongly flows from brand perception. To...

  • Jun 15

    #PlaceConf: Connected Cars — The Road Ahead

    Posted: 06/15/2018

    Contributed by:Hervé Utheza

    The world is currently busy upgrading its cellular infrastructures to 5G – and it’s going to be life changing. Especially when we’re talking about positioning, the ability to determine the location of an object in space. If you’re immediately thinking about the GPS from your phone or car, you have to know that it has...

  • Jun 15

    #PlaceConf: Privacy & Proximity – What’s Required, What’s Permitted?

    Posted: 06/15/2018

    Contributed by:Mike Brown

    In almost every session at the 2018 Place Conference in London, privacy was mentioned and obviously, as this was a conference about location proximity, this was a headline. Jon Chase, Chairman Media Agencies Council, EACA, Sarah Moth, Director, Global Media & Digital Implementation, Kantar Millward Brown; Vincent Potier, Founder, London Digital Ventures Ltd.; and Stéphanie Verilhac, EU Affairs Manager,...

  • Jun 15

    #PlaceConf: Getting to Scale — Crowdsourcing Indoor Location

    Posted: 06/15/2018

    Contributed by:Anna Majek

    Indoor location has been widely covered across all of the hottest tech media over the years and given a great amount of interest by industrialists and entrepreneurs alike. It’s the GPS but with millions of square meters added to the database consisting of buildings, basements and areas with weak satellite exposure. With its promise of...

  • Jun 15

    Weekly News: GMB’s Agency Dashboard, The Brand App Experience, The Future of Search

    Posted: 06/15/2018

    Contributed by:Courtney Dobson

    Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Why voice isn’t poised to take over the marketing world — yet (June 14, 2018) Marketing Dive: “So what really changes with search when voice is added to...

  • Jun 15

    #PlaceConf: Location as a Tool to Reach High Value Customers

    Posted: 06/15/2018

    Contributed by:Ced Simpson

    Mike Fantis, VP and Managing Director at DAC Group’s London office (www.dacgroup.com), spoke at Place Conference London about how DAC Group is using location to help NetJets in its efforts to target ultra-high net worth individuals (UNHI) — in this case, individuals worth €30M+.  While this is clearly a niche market, it is also a challenging market...

  • Jun 15

    #PlaceConf: Digital Tools at the Service of Local Communication

    Posted: 06/15/2018

    Contributed by:Amedeo Guffanti

    Today at Place Conference London, The Founder of GotU, Amedeo Guffanti, explained the company’s proprietary technology, specifically created for companies with a local sales force and offering an effective solution of local digital advertising. Amedeo particularly stressed that the real challenge all digital communication players are now facing is not so much how to make digital...

  • Jun 15

    #PlaceConf: Better Products and Smarter Decisions with Transparent Location Data

    Posted: 06/15/2018

    Contributed by:Kjartan Slette

    It’s a paradox that when companies are employing outside data to power their products and/or decisions they are not actually basing those on data – but on conclusions on data made by others. Why is this? Probably due to two reasons: The first being that data is a scarce and valuable resources in the internet...

  • Jun 15

    #PlaceConf: The Illusion of Universal Availability

    Posted: 06/15/2018

    Contributed by:Lara Oblowitz

    Blis’, Head of Insight, Alex Wright kicked off this morning’s agenda at Place Conference London by providing insight into how location data can help brands succeed in a world where mass broadcast has continued, but mass consumption is increasingly rare. Spatial Science In order to explain how location data can help brands, we firstly need...

  • Jun 14

    Daily News: Choosing Domain Names, Google’s Mobile-First Indexing, Live-Streaming Video

    Posted: 06/14/2018

    Contributed by:Courtney Dobson

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How to Ensure Your Clients Choose the Right Domain Name (and What to Do if They Don’t) (June 14, 2018) LSA Insider: “Domain names are more critical than many people realize. They play a...