News

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Results 1 - 10 of 916
  • Sep 21

    Daily News: Local-Social for Brands, Duopoly to Grab 60% of Digital Spend, Old School Marketing Tactics

    Posted: 09/21/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How Multi-Location Brands Can Optimize Local-Social Media (September 21, 2017) LSA Insider: “A recent LSA webinar explored ways multi-location brands and the agencies that serve them can effectively manage local-social media.” Google and Facebook...

  • Sep 21

    How Multi-Location Brands Can Optimize Local-Social Media

    Posted: 09/21/2017

    Contributed by:Joe Morsello

    Five years ago we saw wide adoption of social media by brands of all sizes. Multi-million dollar corporations and small businesses across the globe began setting up profiles across the major social media networks. As the social landscape changed, and the focus turned from broad messaging and advertising to targeted and user-specific content, brands had...

  • Sep 20

    Daily News: SMBs Using Social, McDonald’s Breakfast Foot-Traffic, Online & Offline KPIs Converge

    Posted: 09/20/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Small Businesses Crowd Facebook, Twitter for Marketing (September 20, 2017) eMarketer: “Traditional media channels fare less well.” Why McDonald’s Keeps Winning The QSR Foot-Traffic Game (September 20, 2017) GeoMarketing: “McDonald’s remains the breakfast foot...

  • Sep 19

    Daily News: Location Data’s Evolution, AI Bots & Voice Assistants, Agency POV on Location Analytics

    Posted: 09/19/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. PlaceConf: Location Data’s Evolution into an Omni-Channel Enabler (September 19, 2017) LSA Insider: “Over the years, location data and analytics have transformed in how they are being used in the market.” How AI Bots,...

  • Sep 19

    PlaceConf: Location Data’s Evolution into an Omni-Channel Enabler

    Posted: 09/19/2017

    Contributed by:Dave Struzzi

    The customer journey continues to evolve to encompass a greater number of marketing touchpoints, devices, and choices. Location data is acting as the common thread for marketing to measure how customers are engaging across channels, including TV, display, email, social media and in-store. Despite the relative “newness” of location-based marketing, the journey for location data...

  • Sep 18

    PlaceConf: The Agency POV on Location-Based Marketing

    Posted: 09/18/2017

    Contributed by:Kyle Harris

    Marketers and agencies are embracing location as a tactic that can pay dividends in both the short and long term.  At the 2017 Place Conference 3 employees at top agencies Erica DePalma, from Media Horizons, Carly Costantino from SapientRazorfish and Matthew O’Neill from GroupM were asked to share their thoughts on the value of location...

  • Sep 18

    PlaceConf: Facebook, On Location

    Posted: 09/18/2017

    Contributed by:Melissa Burke

    At today’s Place Conference in New York City, Gabriel Francis, the Team Lead and Product Marketing Manager of Offline Sales, discussed how the company is helping advertisers show more relevant ads to consumers and remove the complexity businesses face in trying to engage with them throughout the path to conversion. Last year Facebook announced two...

  • Sep 18

    PlaceConf: 5 Things Marketers Must Know about Location & Privacy

    Posted: 09/18/2017

    Contributed by:Megan Hannay

    Today at the Place Conference in New York City, Stacey Gray is the Policy Counsel on the Future of Privacy Forum discussed the issues related to location data privacy. The Future of Privacy Forum is a DC-based nonprofit, working with 140+ companies, as well as academics and advocates, to develop business practices. Gray presented five...

  • Sep 18

    PlaceConf: Will Location Analytics Disrupt Ad Models?

    Posted: 09/18/2017

    Contributed by:Gerard Vicente

    Earlier this year, GroundTruth rolled out a new performance model called Cost Per Visit that charges marketers only when people come into their store or business location. With other companies like Blis and Retale rolling out their own pay-per-visit model, brands and marketers alike are having to fundamentally rethink how they buy media. While there is some...

  • Sep 18

    PlaceConf: How Foursquare & TouchTunes Use Location to Transform In-Bar Jukeboxes

    Posted: 09/18/2017

    Contributed by:Sarah Spagnolo

    TouchTunes, the largest interactive entertainment company in the U.S., and Foursquare, the world’s top location intelligence company, today unveiled a case study at the Place Conference in Times Square that reveals 33% growth in YoY mobile coinage/revenue for TouchTunes following the implementation of Foursquare’s Pilgrim SDK. TouchTunes (TT) went in search of a better, more...