The LSA Webinar Series is an on-going educational resource for the local marketing industry. These webinars are free to attend and are held regularly to help industry professionals sharpen their skills and learn about the latest developments in the local space.

Upcoming Webinars

  • Thursday, June 21, 2018

    Why Every Business Needs a Location Data Strategy

    Time:  2:00 PM - 3:00 PM ET

    Presenter:  Factual

    Technology and data are growth drivers for every major company today — from Disney to Domino’s. Data is key to smart decision-making, and not just about marketing and media.

    Location data has become a piece of the larger data puzzle and a critical competitive asset. Every brand and agency needs a location data strategy, even those without physical stores. But using and interpreting location data effectively is not automatic. It’s a mix of art and science.

    In this webinar, Factual will explain how location can be used across organizations in a wide array of contexts, with case studies featuring WeWork, Uber, First Data and more. The company will also explain how to use the data to create personalized products that understand context and deliver significantly better customer experiences.


    • How location data has become a key source of business and market intelligence
    • Innovative, practical data use cases with major brands
    • How to identify and understand location data quality
    • Key questions to ask a potential data provider

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